Campaign aims to get more pregnant women off smoking Sunday, 8 December 2013

Source: NewsTalkZB

Quitline is launching a campaign aimed at reducing the number of New Zealand children who are exposed to tobacco smoke in the womb.

At the moment it's affecting 18,000 unborn babies a year.

Quitline's Sarah Woods says pregnant women need more intensive support to give up than other smokers.

"They can also feel very isolated so our support programme is all about giving them as much support as possible during their pregnancy until at least six weeks after the baby is born.

"Quitline is committed to helping these women quit because it's not just about the mother it's about the unborn baby and protecting the child as well."

Pregnant women are being offered nicotine patches, gum and lozenges in tandem with face-to-face support.