Thirty-seven New Zealand leaders from health, education and the
churches have put their names to a Call for Action on Alcohol
statement to the incoming government of 2014. The group includes
heads and representatives from leading medical and nursing colleges
and organisations, universities, the Heart Foundation and the
The statement calls on the next government to enact legislation
in four priority actions related to the marketing and pricing of
- Phase out alcohol advertising
- Phase out alcohol sponsorship
- Institute a minimum unit price for alcohol
- Increase the tax on alcohol.
"This Call for Action has resulted from concern about the
continuing damage alcohol misuse is causing too many New
Zealanders" said Dr Geoff Robinson, medical spokesperson for
Alcohol Action NZ, the organisation which has led this
"Current evidence supports the effectiveness of these four
actions to reduce the levels of violence, abuse, illness and
addiction that result from the way New Zealanders are drinking"
stated Prof Jennie Connor, another medical spokesperson of Alcohol
"It is both impressive and exciting to see this group of eminent
New Zealanders boldly supporting these interventions, which, when
taken up by the next government, will bring about a dramatic
improvement to the health and safety of all New Zealanders."
"Previous Health Sponsorship Council research has shown that
over two thirds of New Zealanders with an opinion supported the
banning of alcohol advertising and raising the price of cheap
alcohol" added Prof Doug Sellman.
Other national and community leaders will now be invited to sign
Read the Call for Action on Alcohol