Source: Beehive, 13 May 2017
Health Minister and Sport and Recreation Minister Jonathan
Coleman welcomes the return of an awareness campaign which
encourages families to make small changes to help tackle childhood
"Obesity is particularly concerning in children as it is
associated with a wide range of health conditions, it can also
affect a child's overall quality of life," says Dr Coleman.
"The campaign encourages people to start making small changes to
have a long term and positive impact on our children's health and
"It highlights that some of the ways we express our love and
reward our children, such as using screen-time or junk food, isn't
that good for them."
The Big change starts small campaign is
fronted by Olympian Dame Valerie Adams and includes a number of
sport stars including former Silver Fern Captain Casey Kopua, All
Black Israel Dagg, former Black Cap skipper Brendon McCullum and
Warriors star Shaun Johnson.
It is supported by a website that offers nutritious and
affordable meal ideas and ways to become more active as a
The campaign gets underway tomorrow and will run for six weeks.
It is one of 22 initiatives in the Childhood Obesity Plan which was
launched in 2015.
As part of the campaign a range of resources will be available
to assist health professionals' talking with families of very
overweight children and to provide simple solutions for families
seeking to start making changes to their lifestyle.